Edventures advertised for a UI designer at their company, and upon reviewing the website we discussed how the current design was visually interesting, but sending the wrong messages to the user. Expressing the need to follow the most current UX/UI understanding in a broad level comes down to the nature of the business being entirely online. Therefore the primary goal as a designer needs to be on building a clearly understandable UI that leads the user to focus on their own business endeavours.